What report is the TOFU Lead Analysis report?

[Anonymous]

I was reading through the 8 essential reports guide by Marketo, http://www.marketo.com/_assets/uploads/The-Essential-8-Top-Reports-that-Every-Marketer-Needs.pdf?20140808160721

And I was wondering what is the reports name in Marketo, they call it TOFU Lead Analysis in the document, but I don't see that name in Marketo. Also some of the other ones such as Program Channel Performance and MOFU Opportunity Analysis.

[Josh_Hill13]

The names are very different and the link you reference is not content that directly references the product.

You can try Lead Performance Report to get a breakdown of leads by status or Stage (or anything else). That should help you create a report by TOFU or MOFU. If you add Opp columns, you can see some info on Opps, but I would be cautious about interpreting it.

the other two are probably RCE reports that you can build if you have access to RCE/RCA.