What is this notification under change data value? Note: Data of this activity type is archived after 90 days

[Anonymous]

Hello,

I am curious to as what this means:

Note: Data of this activity type is archived after 90 days.

I see message under my flow within a smart campaign, when setting a change data value option.

Thanks

[Josh_Hill13]

Yes, so Anonymous Leads are removed after 90 days and so are things like web activity for all records. There's an article about archiving activities someplace.

You can "opt out" of this data removal by contacting Support if you think that such data will be needed.

[Sherry_Hale]

There are certain activities such as a webpage view that will be archived after 90-days due to the number of records it will generate.