What is the purpose of revenue cycle modeler being included if you don't have RCA?

[Trish_Voskovitc]

hi there
i keep finding statements like this in Marketo documentation/articles:

The Revenue Cycle Modeler is available with your subscription. Learn to take advantage of this free component of the Marketo Revenue Cycle Analytics to set up the foundation for measuring Marketing's impact on revenue."

but then when i read further or try to watch a video they all talk about revenue cycle analytics. 

so my question is : Is there any reason to set up a model if you don't have Explorer or Analytics?

it seems not but hoping someone can tell me for sure as i can't find anythign from Marketo that clarifys this.

Thanks,
trish

[Josh_Hill13]

Trish,

I recommend the following, assuming you've got your Marketo up and running:

1. Input all Program > Setup items like Tags and Period Costs. This will help with Program Analysis now and later.
2. Map out a Revenue Cycle on paper/whiteboard.
3. make sure your system is able to see those transitions and if not, modify it.
4. create the RCM
5. create the transition flows (in Data Management) to handle and track changes between stages
6. if you can, stamp those changes with dates
7. run RCM

now you can monitor your RCM w/o RCA. In addition, you are READY for RCA and Success Path Analyzer in the future.