What is the name of your group in your organization?

[Anonymous]

What is the name of your marketing operations group in your organization?  We currently call ourselves MOPs for obvious reasons but have received gentle nudges from others within our company to rebrand ourselves and not call our team mops (not seen as very flattering).  So I'm looking for ideas of what other marketing operations teams call themselves in their organizations. 

[Devraj_Grewal]

Lauren,

We just call ourselves Marketing Ops and Sales Ops, but yes Mops and Soaps sounds clean, but isn't very flattering.

[David_Gaible]

I've been pushing for the term 'Marketo Wizards' but sadly that hasn't caught on. So my team and I are 'Marketing Ops' instead.

[Anonymous]

Ohhh.. Marketo Wizards.. it has a nice ring to it.

[David_Gaible]

And then you could also involve capes and large hats!

[Darrell_Alfons2]

Demand Generation and Marketing Operations.

[Anonymous]

Darrel,

Do you guys shorten that in any way or do you always use the full name?

Lauren

[Darrell_Alfons2]

Lauren - sorry, officially it is just Demand Generation. But internally so different departments have clarification, we refer to it as Marketing Operations.

[Dory_Viscoglio]

I work with the Demand Generation team, but I'm the Senior Marketing Operations Manager. That said, I work closely with the product marketing team, the sales team, the sales operations team, and the web development team.