What is the most reliable way to synch leads to SFDC? Through the Program Level, a Smart Campaign or both? Thanks..

[Anonymous]

Marketo-Salesforce synch question.

[Dory_Viscoglio]

Hi Richard, I'd say either... The one thing to keep in mind is that if you create a campaign program synch in Marketo, then it can only be a 1:1 relationship. If you have multiple Marketo items that you want to synch into a single SFDC campaign, then you'll need to create this in SFDC and have a flow step where the leads are pushed to SFDC. 

[Josh_Hill13]

Richard,

Ideally you would create a Program called "Lead Lifecycle" or something and that has campaigns that manage the main sync.
This is good to move all preMQLs to a Queue, then push them to salespeople when they reach a score or other threshold.

You can then sync Programs to SFDC Campaigns which will also sync over leads.

What you want to do is create a very clear process for moving leads over on creation and then you can properly use the Program-SFDC Campaign Sync.

If you hold back leads from SFDC, then DO NOT use Program-SFDC Campaign sync. You'll have to use a lead lifecycle to push MQLs over.