To calculate the number of stars and flames, first your leads and contacts are sorted by score or score change (for Relative Score and Urgency, respectively). Then they're divided into tiers -- the top tier receives the most stars or flames, the next receiver fewer, and so on down.
As scores change, urgency, priority, and relative score values are immediately recalculated so that your Best Bets, stars, and flames are always up to date. The urgency and relative score tiers are automatically calculated every night on Marketo servers.
Hey Matt - Did you ever figure this out?
Does anyone know the difference between the following? I couldn't find proper documentation on this.
We have been testing a few campaigns to alert our Sales team when a hot lead might be on their radar. Unfortunately Sales Insight isn't the best option because the team here likes "notifications".
Also does anyone know the scale of 'Urgency'? We assumed 3 = 3 flames but it doesn't. Since it goes by percentage in admin it is a bit confusing how to enter the number in the Smart Filter.
Here is an example: