What is the Lead Count in Web Activity For?

[Anonymous]

In the Company Web Activity Report, there is a column for leads. What does this mean? I dont see any with a 0 which is strange since that would imply every single company that visits our site has at least 1 person in our database. Can someone explain where this # comes from in the Leads column? Thanks!

[Anonymous]

It's the number of known or anonymous leads that visited the web page during the measurement period.

[Anonymous]

Yes, technically, an anonymous lead is still a lead.  The number should give you insight into how many unique devices from the IP are viewing your website

[Anonymous]

They may not all be unique devices if someone clears their Marketo cookie for your domain and revisits your site, they will appear as a separate anonymous lead visit.