What is the function of the Facebook icon at the bottom of the Leads tab in smart lists?

[Elliott_Lowe1]

At the bottom of the Leads tab is a Facebook icon and its hover text is 'Push to Facebook'.  When I click the Facebook button, a 'You must add Facebook in Admin > Launchpoint' is displayed.  I've searched for this in the Community, but can't find any help articles about it.  Does anyone know what this does?

[Anonymous · Accepted solution]

Hello Elliot!

This button allows you to create a Custom Audience in Facebook, as defined by a smart list or list in Marketo.

You can read more about it here: Use a Marketo List or Smart List for a Facebook Custom Audience - Marketo Docs - Marketo Documentati...

You do indeed first need to add Facebook in launchpoint however, and this article will tell you how: Add Facebook as a Launchpoint Service - Marketo Docs - Marketo Documentation

Louiza