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what is the difference between 'open email' and 'click email'

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Anonymous
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what is the difference between 'open email' and 'click email'

I have looked for an explanation in support, but cannot find one.  I presume 'click email' means clicking on a link in an email, but it's possible that an email has no embedded links. 

Thanks in advance for any help you can provide.

 
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Tara_Petre
Level 5 - Champion Alumni

Re: what is the difference between 'open email' and 'click email'

HI Carolyn, 

This is correct.  Clicked email indicates the lead clicked a link in an email while open means the lead only opened.  A click may occur without an open if the lead does not download the images when they open the email.
 

Tara

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Tara_Petre
Level 5 - Champion Alumni

Re: what is the difference between 'open email' and 'click email'

HI Carolyn, 

This is correct.  Clicked email indicates the lead clicked a link in an email while open means the lead only opened.  A click may occur without an open if the lead does not download the images when they open the email.
 

Tara

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Anonymous
Not applicable

Re: what is the difference between 'open email' and 'click email'

Thank you, Tara!  Especially helpful to understand the nuance around a click without an open.