what is the difference between 'open email' and 'click email'

[Anonymous]

I have looked for an explanation in support, but cannot find one.  I presume 'click email' means clicking on a link in an email, but it's possible that an email has no embedded links. 

Thanks in advance for any help you can provide.

 

[Tara_Petre · Accepted solution]

HI Carolyn, 

This is correct.  Clicked email indicates the lead clicked a link in an email while open means the lead only opened.  A click may occur without an open if the lead does not download the images when they open the email.
 

Tara

[Anonymous]

Thank you, Tara!  Especially helpful to understand the nuance around a click without an open.