What is the definition of a "Touch Complete" activity?

Anonymous
Not applicable
Would anybody happen to have a clear definition (or example) of what Marketo classifies as a "Touch Complete" activity?  I found a listing of all activity types ( http://developers.marketo.com/activity-types/) and most of these are pretty obvious in terms of what they are, but I haven't been able to figure out what "Touch Complete" is.

Many thanks in advance.
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6 REPLIES 6
Mark_Dudek1
Level 2

Has anyone been able to figure this out yet?  It seems to be associated with Engagement Programs, but not any particular action by the lead.

Anonymous
Not applicable
I'll give that a shot.  Many thanks.
Anonymous
Not applicable
Wow, look at that. No clue what that means! You could ask Murtza, mmanzur@marketo.com
Anonymous
Not applicable
Justin, 

"Touch Complete" is a Marketo Activity type that I noticed in API extract of the Activity Rrecord object.  It is listed a standard activty value in the following linke: http://developers.marketo.com/activity-types/ (scroll to the bottom of the list...5th from teh bottom)
Josh_Hill13
Level 10 - Champion Alumni
I agree with Justin.
Also have not heard of "touch complete"
Anonymous
Not applicable
I'll confess I'm not familiar with the term "touch complete" as it applies to Marketo. Where did you hear it? 

You may be thinking of when a lead reaches a success point in a program so that it gets success credit under attribution rules? 

Possibly helpful: https://community.marketo.com/MarketoArticle?id=kA050000000LHeYCAW