I want to report on email nurturing programs in Marketo. For example, I want to be able to measure the nurture emails for a webinar campaign we recently had. Is there a way to measure to see how many people registered through the email campaign, and not other forms of advertising?
This was helpful, but I still don't know HOW to do it. I see you ended your post with: "In upcoming posts, we will discuss just how to do this using Marketo and SFDC with, and without, Revenue Cycle Explorer." has this happened yet??
sure, you'll need to capture lead source and offer. see my post on this. http://perkuto.com/blog/marketing-automation/marketing-attribution-model-for-marketing-automation
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