What is the best way to measure email conversions?

[Anonymous]

I want to report on email nurturing programs in Marketo. For example, I want to be able to measure the nurture emails for a webinar campaign we recently had. Is there a way to measure to see how many people registered through the email campaign, and not other forms of advertising? 

[Josh_Hill13]

sure, you'll need to capture lead source and offer. see my post on this.
http://perkuto.com/blog/marketing-automation/marketing-attribution-model-for-marketing-automation

use url parameters.

[Anonymous]

This was helpful, but I still don't know HOW to do it. I see you ended your post with: "In upcoming posts, we will discuss just how to do this using Marketo and SFDC with, and without, Revenue Cycle Explorer." has this happened yet??