What exactly is the "Lead Pushed to Marketo" trigger on a Smart List?
Exactly what would cause this trigger to fire? I can't find any documentation on this trigger to know the various circumstances that could fire off this trigger.
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I believe the "Lead is Pushed to Marketo" trigger and "Lead was Pushed to Marketo" filter are when a lead is synced into Marketo as a new lead. For example, if you created the lead in your CRM and on the next sync cycle, that lead would be "pushed" into Marketo. I also believe it would trigger if the lead is deleted in Marketo and the CRM syncs it back, in which case, it would be considered a new lead to Marketo.
You're right though, there is no documentation on it.
Do you have any cases for when this would be used - could it replace "Campaign is Requested > Web Service API" for say a form integration from a non-Marketo form. Thanks very much
It's designed for single-call lead insertion, yes. I would never, ever invoke it via a public form because it is a guaranteed DoS attack vector. IMO (as you can see from many of my other posts) none of these methods should exist as they encourage people to build non-professional solutions.
I have another question regarding your initial response. Is it also possible to use the "Lead is Pushed to Marketo" trigger for updates to existing Marketo Leads/Contacts, or does it only trigger based on net new Lead creation?