What did you use before Marketo?

Andy_Theimer
Level 2

Just for fun, what single marketing automation or ESP did you use before graduating to Marketo? Pardot for us.

26 REPLIES 26
Bryan_Epstein
Level 6

I started with using MailChimp & Constant Contact for freelance clients, but I used Salesforce Marketing Cloud for 5 years before moving into the world of marketing automation with Marketo.

Kevin_Weisenber
Level 4 - Champion Alumni

IBM Campaign Automation (formally Silverpop)

Brooke_Bartos1
Level 6 - Champion Alumni

Microsoft Click Dimensions.

Matjaž_Jaušove2
Level 7

Hi Brooke,

would you mind sharing your thoughts on Click Dimensions vs Marketo (especially in MSD CRM environment)? I did read some reviews online, but additional insights are always valuable. Thanks! Matjaž

Jay_Jiang
Level 10

Started off on Marketo, but have also worked with Hubspot, Pardot, Infusionsoft, SharpSpring and Act-On. Looking back, Pardot was probably worst value for money, while SharpSpring was pretty good value for money.

Andy_Theimer
Level 2

Interesting, I've never used Infusionsoft but heard recently they could have as many as 35K companies using their product. Active Campaign was a pretty good value for the money... I used it AFTER Marketo when shifting startup phases $$$$ > $.