We want to gather more information about leads as they come in without using more form fields. So far we've looked into Zoominfo - which is super expensive, and Netprospex - which data seems unreliable. Does anyone recommend another third party form enhancement tool?
We've used Reachforce - it works great. Another alternative is Demandbase - they have form module just for that. Demandbase is more expensive than the Reachforce, but also might be slightly better quality. Pricing might vary too depending on what exactly you want.
We use DemandBase for enriching our forms with additional firmographic/company data. So far, we've had success with their solution.