I'd love to know what your email count per week threshold is set up in Marketo. Right now, we are capping at 2 per week. Would love to know what other people are doing!
How are you?
I've seen a lot of options. Usually something like 1 per day and 2-4 per week. At one firm we said no more than 2 product promo messages/month, which is a bit harder to pull off.
I personally would go with 1 per day and 2 per week on the Admin side as long as I knew most of the messages were in Engagements.
We set our at 2/day; 4/week. Reason being, we do a lot of events. So the event invitation and the confirmation email will be two emails right there. Unless, of course, you designate the confirmation email as being an operational email.
Eeeek... Ours are basically off. Reason being, we have ~5 (give or take based on the day) newsletters that all go out of Marketo that people have opted into. It is incredibly stressful because we could really over-message people if we aren't careful.