I'd love to know what your email count per week threshold is set up in Marketo. Right now, we are capping at 2 per week. Would love to know what other people are doing!
Usually: 1 per day, 2 per week.
-Greg
Hi Heather,
How are you?
I've seen a lot of options. Usually something like 1 per day and 2-4 per week. At one firm we said no more than 2 product promo messages/month, which is a bit harder to pull off.
I personally would go with 1 per day and 2 per week on the Admin side as long as I knew most of the messages were in Engagements.
We set our at 2/day; 4/week. Reason being, we do a lot of events. So the event invitation and the confirmation email will be two emails right there. Unless, of course, you designate the confirmation email as being an operational email.
I use 1 per day max and 3 per week
Eeeek... Ours are basically off. Reason being, we have ~5 (give or take based on the day) newsletters that all go out of Marketo that people have opted into. It is incredibly stressful because we could really over-message people if we aren't careful.
I'm in the same boat as Dan Stevens, 2/day and 4/week