What are you reading?

[Anonymous]

I'm most interested in customer on-boarding and up-sell demand generation.

What books do you recommend?

[Anonymous · Accepted solution]

I think Marketo is starting a book club - maybe there will be something there.  Maybe contact Liz Courter for more info on this?

For demand gen - some of the best books are:

Welcome to the Funnel - Jason Miller

Lead Generation for Dummies - Dayna Rothman

Maximizing Lead Generation - Ruth P. Stevens

Lead Generation for the Complex Sale - Brian Carroll

Predictable Revenue - Aaron Ross

eMarketing Strategies for the Complex Sale - Ardath Albee

Selling to Big Companies - Jill Konrath

Enjoy!

[Ari_Echt1]

For Demand Gen, I'd add Manufacturing Demand by David Lewis.

[Anonymous]

Thank you for the suggestion, Ari!

[Adam_Benitez1]

I second this book. It's a good one. I also really enjoyed "Rise of the Revenue Marketer" by Debbie Qaqish of the Pedowitz Group.

[Anonymous]

Thank you for the suggestions, Maria!

[Ari_Echt1]

Anyone have any good suggested reading for Account Based Marketing?

[Anonymous]

Hi Christina,  We have created a book club within Purple Select, our new advocate program. Each month we'll select a book by popular vote and have discussions about the book in the Purple Select group. If you would like to join the advocate program and participate in the book club fill out the form today!

[Anonymous]

Form completed. Thanks Katie!

[Michelle_Tizian]

I'm also reading Manufacturing Demand by David Lewis.