I recently joined my company and I am trying to figure a way to cover all aspects of the marketing journey with a hint of sales included. Essentially, my idea is to provide a good overview of reports on Marketo and understand how all of you are using it.
I much appreciate your inputs and feel free to contribute the way you want.
So far, I've created big buckets of reports, as follows:
Starting by creating groups kind of helped me to have more visibility and come up with reasonable metrics to track. Now, what kind of metrics and reports have you created?
I've found Marketo's definitive guide to analytics to be a big help and I've aimed at generating most of these reports (some of them may not be relevant to your business).
Located on page 36 of this guide: Marketing Metrics & Analytics [Ebook] - Marketo