What are some of your favourite functions in Marketo?

[Anonymous]

Thanks for these extra links, Dan! I am going to spend some more time going through these as I get more familiar with the tool and move into using the Revenue Explorer

[Alex_Stanton1]

I really like the  Revenue Cycle Modeler and how it opens the dialogue and bridges the gap with sales.

[Anonymous]

This is definitely proving itself to be a popular tool here in Marketo. My new boss has wanted to get involved in this area more, so as I am learning this system, that will be part of a larger focus for me so that we can really demonstrate the ROI of our activities, and help out sales with the highest quality leads and information.

Thanks for the info!

[Anonymous]

I am a big fan of email scripting.  It let's me access fields from all custom objects to personalize my scripts.  I can even make calls to other systems to really create a one on one experience.  For example I can call an ad server and return a sprecific ad to each individual in my email list.  Very Cool!

[Anonymous]

Oh wow, that's cool!

I am hoping to get into much more automated customization for lead generation here so that we can really take advantage of all the things the system can do. Things like this save our sales team lots of time while allowing the personal touch to start being created - that way they can concentrate on those leads that really warrant their attention.

Thanks for the feedback!

[John_Clark1]

I think the new Calendar feature is pretty cool, and while it's not a major feature, I really like seeing how people make use of the Campaign is Requested trigger and Request Campaign flow step.  They allow you to daisy chain campaigns together so you get more done from a single smart list qualification!

[Anonymous]

I am going to spend some more time in the Calendar feature myself as I think it can be really useful for work back plans (especially as scheduled emails are automatically added there). The only downside to the Calendar is that not everyone on the platform has access to it from a single team - there are only limited licenses for it, which seems like a silly thing to do considering how potentially useful this item is.

I do believe that we use the Request a Campaign trigger as we use Salesforce and there are also many instances where we want/have leads in Marketo that didn't come to us through a form fill, such as an event attendance list.

Thanks for your input!

[Anonymous]

Another function I really like is AdBridge.  I love that I can make targeted lists in Facebook and LinkedIn!

[Anonymous]

Hi Jamie,

Thanks for sharing your insight!

I haven't seen that option anywhere in Marketo yet during my training and exploring. Where would I find that?

Definitely like that idea as Facebook and LinkedIn are two areas where we do pay for advertising depending on the campaign we are running, so this would potentially provide some additional targeting and insight.

Thanks!

Michelle

[Dan_Stevens_]

Ad Bridge overview: Personalized Multi-Channel Marketing – Marketo.com

LinkedIn:

• Add LinkedIn as a LaunchPoint Service - Marketo Docs - Product Docs
• Use a Marketo List or Smart List as a LinkedIn audience segment - Marketo Docs - Product Docs

Facebook:

• Add Facebook as a Launchpoint Service - Marketo Docs - Product Docs
• Use a Marketo List or Smart List for a Facebook Custom Audience - Marketo Docs - Product Docs