Website activity is not getting logged in Marketo for some leads

[CI-AM_MPS150720]

Hi,

We are running a campaign for one landing page(created in Marketo) CTA action we want to trigger the automated emails, but for some leads the activity is not getting logged into Marketo and for some leads it's getting logged as expected. We are running the campaign now on our personal email id's just to make sure every test case scenarios work before we make the actual campaign live. Any suggestions?

Thanks

[Katja_Keesom · Accepted solution]

In addition to Sanford's explanation I seem to understand you are testing with multiple email addresses. If you are doing that from one device, you need to be very aware of which record has gone through associating the cookie last, as there will be only one cookie and depending on your link clicks and form fills the cookie is associated to only one record in your database (the last record you filled out a form or clicked on a link with).

So you need to write some good test scripts where you make sure to take the right steps in sequence to test the behaviour you want to verify. It might be wise to remove cookies altogether before you start testing with a new email address.