The easiest way to do this without "coding" is to create the new "referred" Lead in Marketo, then sync it to SFDC. Submit the form to Marketo as seen above. The referred Lead's data is stored in the custom Fields. Now you have to use a Webhook in a creative way: use it to submit a Form on your own Marketo instance to create the new Lead. To do so, you need to pass in the "referred" email address in the normal Marketo email field, that will cause a new Lead to be created.
Details:
- URL: http://localhost/index.php/leadCapture/save
- Payload template: munchkinId=AAA-000-BBB&formid=000&Email={{lead.Referral Email Address}}&FirstName={{lead.Referral First Name}} etc.
- Make sure to put in your own munchkinId, create a new Form and put in the right formid (look at the URL to find the ID)
- Request Type: POST
- Request Token Encoding: Form/Url
- Response Type: none
Also make sure that you add a field that indicates the source of this Lead. You need to trigger a Smart Campaign that then syncs this new Lead to SFDC. If you want, you can also push in an SFDC Campaign ID or other information that you want to push to SFDC for this new Lead.
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