Web page scrolling percentage

[Chalo]

Hi everyone,

Is there any way to trigger a Change Program Status for our Webpage programs everytime a user scrolls let's say at least 50% of our page?

I don't know if it's possible, maybe through Custom Activities or through an integration with Google Analytics/Google Tag Manager? If so, how would it be done?

Thanks!

[SanfordWhiteman · Accepted solution]

You can send a custom Munchkin activity in response to any browser event you want:

Munchkin.munchkinFunction("clickLink", {
        "href": "/specialEvents/scrollPagePercent"
    }
);

Then trigger on that in a Marketo Smart campaign.

However, I advise extreme caution when assuming a scroll event is performed by a human.

[Chalo]

Hi Sandford,

Thank you for your reply. And so, how could "transcribe" this behavior to an smart campaign trigger? Is it a custom activity?

Thanks.

[SanfordWhiteman]

It's a standard Munchkin activity that uses a custom URL structure so it can be easily isolated.