I'm creating a trigger for people who visit my website. Does anyone know the exact "rules" of what is/contains are?
For example, if I put company.com vs. www.company.com and use the rule IS, will it not capture since it isn't exact? Or if I have a parameter on my page such as www.company.com?source=1, if I put the rule IS, will it not capture those who visit with no parameter?
Is there any reason I should use "contains" if I am pointing to very specific pages? I want to use "IS," but others around me seem to feel "contains" is safer.
Thanks.
IS works differently depending on whether you're referencing a Marketo page or non-Marketo page.
If it's a Marketo page, you use the asset's name in Marketo. If it's a non-Marketo page, you use the page's URL *without* the protocol (the http://). Keep in mind that if it's a non-Marketo page, it needs to have Munchkin working on the page, and someone needs to have visited it, in order for the URL to appear as an option in the dropdown menu.
For contains, you need to use the URL (I would actually leave out the http:// here too) whether it's a Marketo page or not. This gets a little confusing but it's difficult to avoid due to the structure of the database on the backend that the filter is pulling from.