Wait Step with Specific Time Cutoff or Range to Avoid Midnight Emails?

[Anonymous]

I know you can tell a wait step to wait until specific DAY periods like monday-friday but are you able to also restrict the wait by TIME? I want to avoid nurtured leads from getting emails inadvertently at midnight or worst based on when they were put in by sales. 

[Anonymous]

Sure you can. If you click on the cog icon in a Wait Step, you can specify e.g. Wait 2 days > Must end on e.g. Mon - Fri at 10am - then follow that with a Send Email flow step.

Note that this doesn't mean an email can't be received at a later time if the send is pending (e.g. due to soft bounce).

Alternatively, depending on how your nurture logic is structured, you might look into using recurring batch campaigns set at specific times to send the email to whoever qualifies at that moment.

[Anonymous]

Carrie - thanks! Is that 10am the cut-off for delivery or a SPECIFIC time it will try to be delivered? I never understood what it meant. 

[Anonymous]

Naor, that is the time that it will be sent.

[Anonymous]

Correct, it will send it at 10am in that example. What are you trying to accomplish with the time range in your scenario?

[Anonymous]

Note this will be 10am in your time zone, not in the prospect's time zone.

[Anonymous]

Thanks for your responses. What I was hoping to do is create a 7 day, 10 min wait between nurture emails, prevent the email from being sent during weekends and after business-hours. I don't think this is easily done, based on what I'm hearing. I'd hate to make the email send out at the same time, every time - as that makes it seem more automated. 

[Anonymous]

One workaround would be to train your sales team to request 2-4 week nurturing programs within Sales Insight.  If they request these at a time when they expect the prospect to read the emails, you won't be sending emails at midnight.  And a shorter nurturing period will reduce the amount of repetition in the timing of emails.

[Anonymous · Accepted solution]

After your initial Wait 7 days step, you can add another Wait 10 minutes step.  Each subsequent email will be sent 10 minutes later each week. 

[Anonymous]

ding ding. Elliott with the simple solution which was right there all along