I'm looking to find out what percentage of people opened an email on mobile or on desktop. There doesn't seem to be an easy solution for this in Marketo - any suggestions?
Solved! Go to Solution.
If you build a smart list for "Opened Email = XXXXX" --> there's a constraint for "Is Mobile Device" = True/False
Or the new Email Insights feature there's probably a way there too though I'm finding some bugs in there....
Two that come to mind but prob other ones too....
If you build a smart list for "Opened Email = XXXXX" --> there's a constraint for "Is Mobile Device" = True/False
Or the new Email Insights feature there's probably a way there too though I'm finding some bugs in there....
Two that come to mind but prob other ones too....
You can see this report in the new Email Insights. If you do not have that enabled, ask the support to enable for you. If you need a detailed break-down, there is a way to integrate email opens with Google Analytics where you can see break-down for different mobile devices and operating systems.
Laurence Kellett
You can use email insights for the same, there's an option of reporting email performance based on the device type used, here's a screenshot of the same:
Hope this helps!!!