UTM information from a LinkedIn Lead Gen form to Marketo

[sparashar]

Hello-

We are looking to use LinkedIn Lead Gen forms in Marketo and through all the testing have not been able to pass the utm parameters to Marketo, which in turn needs to pass it to Salesforce. Is there a way that the Lead Gen form can capture and pass that information to Marketo?

[Darshil_Shah1 · Accepted solution]

If you haven't already, you can try exploring the possibility of adding hidden fields on your Linkedin lead gen forms and mapping these fields with corresponding Marketo fields. You’d probably have to hard code data on to these hidden fields on the Linkedin Lead gen forms as you probably can’t autofill using query strings.