Using forms for Apps

[Anonymous]

Does anyone have experience or know of any best practices when creating and using forms for app trials or an in-app experience?

[SanfordWhiteman]

In-app: truly using the Forms 2.0 API (i.e. embedding a Marketo form) in a webview is going to be tough going -- I've written about this before. You can build a custom in-app form and post to the Marketo forms endpoint quite easily, though. Just look at the noscript version of a Marketo form to see how it's done.

App trials: that just seems like a standard web form. How are you differentiating it?

[Anonymous]

It's essentially a custom pop-up form. The form will be built by our product team as they own the app and the plan is to use Marketo's API to integrate and pass information through accordingly... (though we are building a Marketo form on our side anyways because they will need a form ID to integrate per the advice of our web developer)

[SanfordWhiteman]

Yes, you need a form ID. The recommended way to bridge between a custom form and the Marketo forms endpoint is to use a hidden form post, as discussed a lot here on the Community.