We have set up a trigger/nurture campaign with 3 dynamic versions in each emails. I want to set up unique Champion/Challenger tests for each of the 3 dynamic versions. All I see is an option to create one Champion/Challenger for each email, not each version. Can someone please let me know if you can set up a Champion/Challenger for each version -- and if so, how? Thank you!
No, this is not possible. If you look at the docs.marketo.com it only permits 3 or 4 options, fewer than Email Send.
I do not recommend creating this matrix because it will be very hard to track without the proper tools.
Instead, create separate streams or nurtures for the personas you intend to target and then use Champ/Challenger so you can compare 1-1 more easily.
I agree with Josh, this is better done with three campaigns and then manage when a user goes into the campaign
Thank you Josh. I thought creating separate streams might be the best approach.