Brendon,
Thank you for asking about whether this source of leads would cause problems. As @SanfordWhiteman pointed out there are definitely quality issues that are of concern any time you are mailing to a list of email recipients who have not opted in to hear from you.
In addition to the risk to your success from a third party list, sending email to a purchased list is a violation of Adobe's Acceptable Use Policy. I added emphasis below to the specific term in our AUP.. https://www.adobe.com/legal/terms/aup.html
Prohibition against Unsolicited Email/Spam:
Customers must refrain from directly or indirectly sending, transmitting, distributing, or delivering:
(i) Unsolicited bulk email ("spam" or "spamming”) i.e., emails to persons who have not consented to the receipt of such emails by providing their email address in a manner from which consent to receive email may be reasonably implied.
(ii) Email to an address obtained via Internet harvesting or other surreptitious methods (e.g., scraping, renting, purchased list, co-registration, affiliate marketing, incomplete or old lists; or email appending). Adobe defines email appending as a marketing practice that involves taking known Customer Data (name, address, etc.) and matching it against a third-party vendor’s database to obtain email addresses.
(iii) Email that generates abuse/spam complaints or spam trap hits resulting in IP/Domain blacklisting or other deliverability issues that could have material impact on Adobe or its client’s reputation.
Thank you,
Kiersti
Kiersti Esparza
Head of Product Management, Email Delivery & Compliance
Marketo, an Adobe company
Kiersti Esparza
.png)