Unsubscribes Still Receiving Emails

Jessica_Brook
Level 2

Unsubscribes Still Receiving Emails

Hi All,

Several contacts have unsubscribed from marketing emails but are still receiving emails. They are in the unsubscribed list in lead data base and also not in the smart list of marketable leads. For email sends, the first filter I use is 'member of smart list - marketable leads' yet these contacts are still receiving marketing emails. Email opt out is also not being marked in sfdc when these contacts unsubscribe. Any help would be great!

14 REPLIES 14
SydneyMulligan
Level 10 - Champion Alumni

Re: Unsubscribes Still Receiving Emails

Is there a duplicate record receiving the emails? This is my hunch.

Are you using the out of the box Unsubscribe field?

Jessica_Brook
Level 2

Re: Unsubscribes Still Receiving Emails

No the records are not dupes. I'm not sure what unsubscribe field we are using as this instance of marketo was set up before I came on. I don't have a lot of insight to why or how things are set up the way they are (which is also part of the problem)

ChristinaZuniga
Level 10 - Champion Alumni

Re: Unsubscribes Still Receiving Emails

Could the email be transactional or operational and that's causing Marketo to ignore the opt out?

Jessica_Brook
Level 2

Re: Unsubscribes Still Receiving Emails

The email that was sent was not transactional or operational. The contacts have been receiving all promotional marketing emails after unsubscribing multiple times

SydneyMulligan
Level 10 - Champion Alumni

Re: Unsubscribes Still Receiving Emails

Can you share a screenshot of their activity log? Also have you opened a support case?

Dory_Viscoglio
Level 10

Re: Unsubscribes Still Receiving Emails

I second what has been said above. I'd look at the specific email that's going out to see if it's operational and confirm there are no duplicates in your system. Also, ensure that you're using the system unsubscribe fields and not secondary fields that go into SFDC.

Josh_Hill13
Level 10 - Champion Alumni

Re: Unsubscribes Still Receiving Emails

Also, are you sure the unsubscribe page is working?

Jessica_Brook
Level 2

Re: Unsubscribes Still Receiving Emails

I have tested it as a lead and it has worked successfully

ChristinaZuniga
Level 10 - Champion Alumni

Re: Unsubscribes Still Receiving Emails

I agree with Dory, make sure that the right unsubscribe field is connected and in use. I thought my CRM unsubscribe was connected to Marketo but then noticed my records weren't updating properly. Turns out the field was never sent over! When we did get it synced, it overwrote some of the unsubscribed because of the last updated date / system. For example, Jane unsubscribed through Marketo but her most recent record updated was Salesforce where she is NOT unsubscribed. Suddenly she's opted back in. #Nightmare.

Anyway, since it sounds like you inherited an existing system I'd double check and make sure there are not multiple opt out fields created by a previous admin.