We see many leads created in SFDC, and most of them are from Unsubscribe page which is hosted in Marketo. Based on the experience of Marketo community members, how can we fix such issues and what are the possible reasons triggering these issues in SFDC.
How do you currently push leads through into SFDC? As if you're already emailing them then they are probably already in SFDC, or is it creating new leads in SFDC? I
f you have a set way you push leads to SFDC you could set an field called 'SFDC Push' and then have the field populate with 'NO' when someone unsubscribes.
When you have this in your push to SFDC campaign you can say anyone who's 'SFDC Push' is NOT 'NO'
I hope that makes some sense?
They are possible filling out a form and therefore are created as a lead in Marketo. Based on your rules a lead will be synced over to SFDC weather they are unsubscribed or not, unless you provide the business logic to prevent it.
One small suggestion it to maybe turn on Form Prefill for your Unsubscribe page (usually set to off), then the email address will be prefilled rather than them having them to input it, it sounds like people are unsubscribing but are misspelling there email address, which actually creates them as a lead. Also put a block in place that stops people who fill out "Email Unsubscribe Form" (standard Marketo unsubscribe form name) and is a new lead from being synced to SFDC.
Look at the activity log of these leads in Marketo: what is pushing them to SFDC ?
I concur with Frank, you should turn on from prefill for the unsubscribe page to avoid errors there.
And also, I would plainly set up a smart campaign that does the following:
- when a lead unsubscribes, if SFDC Type [person] is empty (meaning the lead exists only in Marketo), just delete it from SFDC. the durable unsubscribe mechanism will ensure that Marketo remembers the unsubscribe setting for this email address anyway.