Unsubscribe without filling an email address field

[Avi_Castro]

Hi

I'm trying to build an Unsubscribe LP for my organization and I want to have an option for the user to click on unsubscribe button without filling our an email address form

in other words I want the flow to be:

click on link to unsubscribe via email > get in the LP > click on unsubscribe button > get to a confirmation page

is that possible?

[SanfordWhiteman]

Can you please show the part of the HTML where that variable is inserted?

[Avi_Castro]

here:

[SanfordWhiteman]

You need the protocol (http:// or https://) to be hard-coded in the HTML, not part of the variable.

[Amit_Jain]

That's right. Since there is no actual link and just the token, Marketo email parser will not treat that as a URL and will not add mkt_tok query param. With this param, Marketo munchkin code will not be able to recognize the user in the database.

[Avi_Castro]

unfortunatly it's still doesn't work

this is what I did

the form:

the email button:

and the token in the program

and whenever I click on it, it does not unsubscribe

[Amit_Jain]

Can you try sending the actual email to yourself using a smart campaign instead of send test email option.

[Avi_Castro]

of course. that's what I did

[SanfordWhiteman]

Please add the token

  {{lead.Email Address}}

Somewhere on your LP and test again.

Ensure you're opening the tracked link in an Incognito/Private window to control for any, ah, outside influences.

[Avi_Castro]

still not working

[SanfordWhiteman]

If tokens aren't working on the LP, then this doesn't have to do with the particular task at hand -- you have a far wider problem.

[Amit_Jain]

Is it possible to share the LP link here or DM me. Wanted to check a couple of things.

[Avi_Castro]

i'll consult with my managers and get back to you

thanks for the help

[SanfordWhiteman]

You can create a form with no fields, only a button. As long as the person arrives from a tracked Marketo link, their Munchkin session will be associated (i.e. the form will be submitted in the context of their lead). It's more common to show the {{lead.Email Address}} token, though, so the person is given clarity about what's about to happen.

[Avi_Castro]

I didn't get it to be honest

can you lead me through the creation of this flow?

right now I have two fields and submit button

and I implement this form in my unsubscribe LP and make it to be default {{system.unsubscribeLink}} which appears in the footer of my email templates

[SanfordWhiteman]

There's no flow. Just remove the Email Address field if you want only the Submit button to show. The form will still submit in the context of the person who clicked the link.

[Avi_Castro]

I try just to enter the URL of the LP I created in the browser and clicked on the button and it worked but if I pass the URL to my colleagues for some it works and for other it doesnt 

how does it know who actually clicked on the button and go to unsubscribe him/her?

[SanfordWhiteman]

You have to arrive at the page via a tracked link in Marketo email (same as with any page) 

[Avi_Castro]

I tried to put the unsubscribe link for the landing page inside a my token 

and sent the email to some people for test and it didn't work

how can I configure the link to be trackable?

right now the LP is not linked to the system unsubscribe token. is this the issue?

[Ellie_Lewis3]

Seconded, I've seen this used before and it worked well. I believe email address was passed in utm parameters though iirc. 

[SanfordWhiteman]

Don't need the email to be on the form, the automatically added mkt_tok query param takes care of it.