Unsubscribe and email opt out

[Anonymous]

Hi all,

  I'm trying to understand the relationship between unsubscribing a person in Marketo and whether there is any effect on the standard SFDC field "Email Opt Out". For example, when someone unsubscribes in Marketo, does the email opt in field eventually become true? And vice-versa, can we unsubscribe someone in Marketo by clicking the email opt in field in SFDC so that it synches back to Marketo to unsubscribe that person?

I was told by a consultant that this was true, that unsubscribing in Marketo is directly related to the email opt out field, but I haven't actually confirmed.

Does anyone know? Thanks.

[SanfordWhiteman]

Yes the Marketo Unsubscribe system field and the SFDC Email Opt Out system field are mapped by default.

Of course if you are using methods other than the single Unsubscribed field to manage a range of subscriptions, you need a similar custom field schema on the SFDC side.

[Anonymous]

Another quick question, when you unsubscribe someone, is that just the marketing emails? Do they still receive operational emails? Thanks

[Justin_Cooperm2]

Yes