We're using a third party to track conversions and need to merge in a unique identifier that fits the following criteria:
Any suggestions? Does mkt_tok meet all these? Thanks!
Solved! Go to Solution.
Hi Jason,
I think the strategy here depends on how your systems are architected. Similar to Elliott's strategy, we use the MKTO Lead Id for this function. The token is: {{lead.id}} For whatever reason, the field token may not be in the list when building an email, but it does work! {{lead.id}} is also great for webhooks!
The SFDC Id can work just as well, but the field will need a value and this approach is dependent upon how/when you sync records.
Note: If you are inserting a unique id into your email links, this affects the 'Email Link Performance' report. Every link will appear as unique which makes the report unusable.
Hopefully MKTO will add a way for end users to filter adequately for this use case.
The mkt_tok changes. You could use the case safe SFDC ID, which are unique. Since the ID will change when a Lead is converted to a Contact, copy it into a custom field and use that value in your emails. Then even if the Lead is converted, the original ID will be preserved.
Thanks for the input! What about using {{lead.Marketo Unique Code:default=edit me}}?
That should work as long as you have enabled personalized URLs for your Marketo account.
Hi Jason,
I think the strategy here depends on how your systems are architected. Similar to Elliott's strategy, we use the MKTO Lead Id for this function. The token is: {{lead.id}} For whatever reason, the field token may not be in the list when building an email, but it does work! {{lead.id}} is also great for webhooks!
The SFDC Id can work just as well, but the field will need a value and this approach is dependent upon how/when you sync records.
Note: If you are inserting a unique id into your email links, this affects the 'Email Link Performance' report. Every link will appear as unique which makes the report unusable.
Hopefully MKTO will add a way for end users to filter adequately for this use case.
Thank you!
Hi Jason, Are you looking to use Movable Ink? I am and they have the same Unique ID requirements when setting up. I'm getting mixed messages form Marketo support and the community.
See my answer to your Movable Ink question a second ago (it's best to ask a question in only one thread, so we don't have to chase down all copies!).