I'm trying to understand my nurture program and where it currently stands. Here is screenshot:
If I have 103 leads currently exhausted in stream 1, does that mean they received email 1 in stream 1? Also, within stream 1, I have them moving to stream 2 and then receiving email 2. Does that sound like the right process of things?
Also, I read the engagement score of 50 is average. But, what does this exactly mean? Any insight would be greatly appreciated!
This is product question so you should probably read this: ** PLEASE READ BEFORE POSTING YOUR MARKETO PRODUCT QUESTIONS HERE **
An lead who has exhausted content is a lead who has received all the active content in the stream the lead belongs to.
The interest of a nurturing / engagement program is that you can have many content pre stream so that your lead will receive some valuable content for a certain duration.
The engagement score rates your content through a Marketo score which recipe is not public It uses opens, clicks an unsubscribe info and rates you content against benchmark values, AFAIK. Because it uses benchmark values, a score of 50 puts your content on the right side of the bell statistical curve.
Thanks for the feedback, Greg!
Per your suggestion, I moved it over to Products.
Go to the Streams tab and change View to Leads. It will show you the cohorts.