Tracking with Google Tag Manager and Google Analytics

[Damien_Serrano]

Hi Everyone,

We are using Google Analytics to track the performance of our campaign on Marketo. Is there a way to get the campaign name from Marketo API into Google Analytics?

Thanks

[SanfordWhiteman]

Please don't use the term "Marketo API" here. Under no circ's would you be using the API.

2 ways to get the campaign name:

• On a Marketo-hosted LP, embed the {{campaign.name}} token directly in the page content and pass to GA
• On a non-Marketo page, embed the {{campaign.name]} as the utm_campaign query parameter

[Damien_Serrano]

Hi Sanford,

Thank you for your reply, it helps a lot.

One last thing, could you please explain how we can embed the {{campaign.name}} token directly in the page content?

Thanks again