Tracking Tokens

[Tom_Kerlin2]

Hi all,

I've come across several articles (such as this one here: Can you use URLs in Tokens? YES - here's how. ) discussing how to properly use URLs in plain text tokens so that they can be tracked and show up in reporting.

I'm using rich text tokens where I edit the text color, text size, and overall style for usually 1 or 2 words that have a URL applied to it.

Is there anything to keep in mind from a reporting or tracking standpoint with rich text tokens described above?

Thanks, Tom

[Grégoire_Miche2 · Accepted solution]

Hi Tom,

I am afraid that a rich text token will not be detected as a URL by Marketo and therefore link click will not be tracked. Marketo needs to see "http://" or "https://" in the raw code of the LP or the email (raw meaning before token is replaced by its value) in order to track it.

-Greg

[Tom_Kerlin2]

Do I make the edit in the text section in the body of the email or in the html section of the rich text editor- HTML source editor?

[Tom_Kerlin2]

I changed them back to plain text tokens and followed directions listed in article I referenced in original post.  Thanks!

[Grégoire_Miche2]

Please mark the question as responded

-Greg

[Tom_Kerlin2]

You got it!