Is there a way to dive deep in to form-fill data to see how many people who fill out a form(s) are doing so for the first time, vs. times after that?
Essentially, we want to derive whether it's worthwhile for us to turn on Block Field Updates for a couple fields, but wouldn't want to do so if people appear to be deliberately updating their field info relatively regularly.
See if this helps.
1. Build a smart list to contain the records who have filled out the form a minimum of 2 times. <-- This will give you the number of records that have filled out the form more than 1 time.
2. Build a smart list to contain the records who have filled out the form, excluding the smart list you just built in step 1. <-- This will give you the number of records that have filled out the form exactly 1 time only (first time).
Greg and I both like Jim's suggestion!
The only thing is, when it comes to updating fields this won't tell you if they just left the fields as-is or not (assuming they were Pre-Filled).
To actually see how often people are self-servicing their Marketo record, you need to extract the Activity Log (using the API) and then you'll be able to compare the form data itself.
You can also try this from another angle:
But it's still not using the form itself as the first-class object. For that you need to extract the ActLog.