Tracking Landing Pages with Google Analytics

[Anonymous]

We were using our own landing pages, but we're about to switch over to Marketo landing pages.

Can anyone point me in the direction for tracking the Marketo landing pages in Google Analytics?

[Anonymous]

Just add the google tracking code to your landing page templates and you are good to go

[Anonymous]

Hi Jamie, is it just the template, or each individual landing pages?

[Dan_Stevens_]

Place the code on your template.  For us, we place a single snippet of code (Google Tag Manager) on our Marketo templates - and then every landing page includes the necessary tracking code (Marketo, GA, DemandBase, etc.)

[Lalida_Sriyords]

We've done this as well and it's worked great for us!

[SanfordWhiteman]

But what comparison are you doing to determine that you are not losing Munchkin hits?  Please read my post above.

[Anonymous]

I have implemented a Google Analytics code to my Marketo landing page template. Looking the analytics from the past month, I see a huge gap between Google Analytics reporting and Marketo landing page reporting. The latter has nearly twice as many views. Why might this be?

Btw, I am not using Google Tag Manager.

[Anonymous]

To be fully technical...

1. Add the GA code as provided to your templates in design studio; this will ensure it shows on all pages

2. Even better, use Google Tag Manager which will allow you to make multiple changes to your tags as well as add new tags without needing to touch your templates ever again.

Ben

[SanfordWhiteman]

Loading Munchkin via GTM is firmly not advised. It's a great way to lose analytics hits.

[Anonymous]

Really? Can you expand upon this? Since we have been doing it since 2014 with no issues noted by our Marketo expert?