Tracking inbound links

[Julz_James]

Hi Guys.

I have just set up a landing page with a form for a white paper download, however I wanted to know if it's possible to track where the lead is coming to the landing page from - i.e. Twitter, LinkedIn etc?

For example -  I post a link to the LP on Twitter, LinkedIn, Facebook and send an email.  How do I track how each lead is coming to the landing page?

Thanks

Juli

[David_Mason1 · Accepted solution]

Juli:

On the form:

1. Create a field: LEADSOURCE. 
2. Hide it.
3. Click EDIT AUTOFILL.
   • GET VALUE FROM >> URL PARAMETER
   • PARAMETER NAME >> SOURCE

On the links: 

1. Each link from the respective social media sites will need to be customized. For example:
   • Facebook: http://www.website.com?source=Facebook
   • LinkedIn: http://www.website.com?source=LinkedIn
   • etc.

Hope this helps. 

David

[Anonymous]

Juli

Use URL Parameters in the links you post to Twitter, LinkedIn Facebook and email to define where the visits are comming from

You can then take these parameters into a hidden field on the form (How to HERE)

You can use a parameter like Channel in the form to pull the information, what you use is upto you but it will need to be placed into a field on the lead record in Marketo.

Then when you post to the different channel like twitter etc add ?channel=twitter to the URL e.g. page.mycompany.com/mylandingpage.html?channel=twitter

Hope this helps

Rgs
Damien

[Julz_James]

Aweseome guys thanks!  I thought it was but didn't think it would be so simple!

Thanks again..have a great weekend.

Juli

[Alok_Ramsisaria]

There're two ways to track this:
1. You can see the referral URL and setup reports for each of these sources. In your Smartlist, you can include referral contains Twitter or LinkedIn.
2. You can add a parameter in your URL for the lead source, and then track it on your form as a hidden form field. https://community.marketo.com/MarketoArticle?id=kA050000000LH7uCAG

[Josh_Hill13]

you can use Original Referrer, however, that is a one time thing.

You should use URL parameters with separate URLs for each source.

http://www.source.com/page.html?source=linkedin

there are tutorials on the internet as well as a lot of threads on this topic here.