I have just set up a landing page with a form for a white paper download, however I wanted to know if it's possible to track where the lead is coming to the landing page from - i.e. Twitter, LinkedIn etc?
For example - I post a link to the LP on Twitter, LinkedIn, Facebook and send an email. How do I track how each lead is coming to the landing page?
There're two ways to track this: 1. You can see the referral URL and setup reports for each of these sources. In your Smartlist, you can include referral contains Twitter or LinkedIn. 2. You can add a parameter in your URL for the lead source, and then track it on your form as a hidden form field. https://community.marketo.com/MarketoArticle?id=kA050000000LH7uCAG