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Tracking inbound links

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Julz_James
Level 10 - Champion

Tracking inbound links

Hi Guys.

I have just set up a landing page with a form for a white paper download, however I wanted to know if it's possible to track where the lead is coming to the landing page from - i.e. Twitter, LinkedIn etc?

For example -  I post a link to the LP on Twitter, LinkedIn, Facebook and send an email.  How do I track how each lead is coming to the landing page?

Thanks

Juli
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David_Mason1
Level 3

Re: Tracking inbound links

Juli:

On the form:
  1. Create a field: LEADSOURCE. 
  2. Hide it.
  3. Click EDIT AUTOFILL.
    • GET VALUE FROM >> URL PARAMETER
    • PARAMETER NAME >> SOURCE
On the links: 
  1. Each link from the respective social media sites will need to be customized. For example:
    • Facebook: http://www.website.com?source=Facebook
    • LinkedIn: http://www.website.com?source=LinkedIn
    • etc.
Hope this helps. 

David

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5 REPLIES 5
David_Mason1
Level 3

Re: Tracking inbound links

Juli:

On the form:
  1. Create a field: LEADSOURCE. 
  2. Hide it.
  3. Click EDIT AUTOFILL.
    • GET VALUE FROM >> URL PARAMETER
    • PARAMETER NAME >> SOURCE
On the links: 
  1. Each link from the respective social media sites will need to be customized. For example:
    • Facebook: http://www.website.com?source=Facebook
    • LinkedIn: http://www.website.com?source=LinkedIn
    • etc.
Hope this helps. 

David

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Anonymous
Not applicable

Re: Tracking inbound links

Juli

Use URL Parameters in the links you post to Twitter, LinkedIn Facebook and email to define where the visits are comming from

You can then take these parameters into a hidden field on the form (How to HERE)

You can use a parameter like Channel in the form to pull the information, what you use is upto you but it will need to be placed into a field on the lead record in Marketo.

Then when you post to the different channel like twitter etc add ?channel=twitter to the URL e.g. page.mycompany.com/mylandingpage.html?channel=twitter

Hope this helps

Rgs
Damien
Julz_James
Level 10 - Champion

Re: Tracking inbound links

Aweseome guys thanks!  I thought it was but didn't think it would be so simple!

Thanks again..have a great weekend.

Juli
Alok_Ramsisaria
Level 10

Re: Tracking inbound links

There're two ways to track this:
1. You can see the referral URL and setup reports for each of these sources. In your Smartlist, you can include referral contains Twitter or LinkedIn.
2. You can add a parameter in your URL for the lead source, and then track it on your form as a hidden form field. https://community.marketo.com/MarketoArticle?id=kA050000000LH7uCAG
Josh_Hill13
Level 10 - Champion Alumni

Re: Tracking inbound links

you can use Original Referrer, however, that is a one time thing.

You should use URL parameters with separate URLs for each source.

http://www.source.com/page.html?source=linkedin

there are tutorials on the internet as well as a lot of threads on this topic here.