Tracking GoToWebinar {{member.url}} clicks?

Dimas_Martadarm
Level 1

Tracking GoToWebinar {{member.url}} clicks?

I'm wondering if has experienced or has a solution for this problem: We've integrated GoToWebinar with Marketo and sync our webinars to a specific program in Marketo to send autoresponder confirmation emails (that includes a record's unique webinar link) via Marketo instead of using the automated GoToWebinar emails, since it gives us more flexibility on the customization for those emails.

However, I realized that in all of those emails we've sent, we can't properly track clicks whenever a record clicks on their {{member.url}} to view the webinar. The stats for the smart campaign for any of those type of sends show 0 clicks, which is impossible since even our own test email addresses and clicks don't show up in reporting... I'm assuming it's because these links aren't tokenized and tracked Marketo... but is there away to do so?

10 REPLIES 10
Jenn_DiMaria2
Level 10 - Champion

Re: Tracking GoToWebinar {{member.url}} clicks?

The only thing I can think of is that the {{member.webinar url}} token isn't automatically registered as a link when entered into the email (it's just a placeholder for a URL that become a link once it reaches someone's inbox - ergo, Marketo isn't reading this as trackable when it sends). A workaround might be to add it to the registration email like this:

<a href="{{member.webinar url}}">{{member.webinar url}}</a>

That way, the token is added as a link, which should trigger Marketo to read it. But I haven't tested this. Perhaps someone else has?

Geoff_Krajeski1
Level 10 - Champion Alumni

Re: Tracking GoToWebinar {{member.url}} clicks?

Many of these webinar platforms are known to have a slight delay in generating the links.

We use ON24, and there is a known delay, so we have a wait step before sending the confirmation email with the link and token {{member.url}}

Anonymous
Not applicable

Re: Tracking GoToWebinar {{member.url}} clicks?

This is a known Marketo bug, but there's a workaround.

1. Edit the URL in your program token and take out the http:// or https://

2. In the email builder, open the link builder and add the http:// or https:// in front of the token

Dimas_Martadarm
Level 1

Re: Tracking GoToWebinar {{member.url}} clicks?

Unfortunately, the token is populated by GoToWebinar and is unique to each record, so I can't remove the "http://" from that link -- easily anyway.

Will definitely use this though for other tokens I can control

SanfordWhiteman
Level 10 - Community Moderator

Re: Tracking GoToWebinar {{member.url}} clicks?

Test something for me, since I'm on the road, and if it works I can give you the full solution.

Include a link like this:

<a id="webinarUrl" href="http://www.example.com/#{{member.webinar url}}">{{member.webinar url}}</a>

See if your lead shows a Clicked Link in Email activity when you follow that link. Ignore the contents of the destination page (literally use "www.example.com" for now) as I'm only concerned with whether the click is logged.

Prakash_Mohanda
Level 2

Re: Tracking GoToWebinar {{member.url}} clicks?

Hi Sanford

Was this solved?

i have tried using <a href="{{member.webinar url}}">{{member.webinar url}}</a>

as well as <a id="webinarUrl" href="http://www.example.com/#{{member.webinar url}}">{{member.webinar url}}</a>

and it doesn't work. It doesn't take me anywhere.

when i put the above suggested link within the 'link URL' within an email it looks like this

https://event.on24.com/interface/registration/autoreg/index.html?eventid=1849038&sessionid=1&key=0CC..." target="_blank">webinar URL

and when i click that link it doesn't take me anywhere. It doesn't track the link click in marketo either.

SanfordWhiteman
Level 10 - Community Moderator

Re: Tracking GoToWebinar {{member.url}} clicks?

Use the method here: You don't really need to Wait for {{Member.Webinar URL}}

Solves your problem and another bigger problem at once.

Prakash_Mohanda
Level 2

Re: Tracking GoToWebinar {{member.url}} clicks?

THx Sanford! are you talking about the Redirect page JS mentioned here as the fix to the link tracking ? im concerned about why the link click is not being tracked in marketo as opposed to being concerned about the URL becoming available. Even In cases where the URL become available also marketo doesn't seem to track the link click

https://blog.teknkl.com/stop-using-direct-download-links-unless-you-like-losing-tracking/

SanfordWhiteman
Level 10 - Community Moderator

Re: Tracking GoToWebinar {{member.url}} clicks?

I'm talking about the post I linked to.

If your link is to the redirector page instead of to the {{member.webinar URL}} directly, then clicks will be tracked.

Even better (as with all clicks) is to require a human click on a button, to eliminate confusion from automated mail scanners.