Tracking forwarded emails without forward to a friend link

[Anonymous]

Hello,

We're having good success with our webinar promotion emails getting forwarded to colleagues, not through the "Forward email to Friend" button, but just being forwarded.

Thus, for each webinar, I have a set of net new leads with the Original Referrer of [Landing Page]?mkt_tok=...

I'd like to know WHICH of my previous leads forwarded the email to this new lead.  Is there a way to parse out the mkt_tok parameter to know who sent it?

Thanks,
C

[Anonymous]

The first idea that occurs to me is an inflated Activity Log. 

The Email Link Performance and/or Lead Performance report could help.

[Ksenia_Boroduli]

If you add email address of original receipient to the link (yourlink.html?someparametername={{lead.Email Address}}), it should get saved in referrer data of a new lead.