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Tracking Demandbase Paid Advertising in Marketo

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Ishita_Chawra
Level 3

Tracking Demandbase Paid Advertising in Marketo

Hi! 

we're trying to track Demandbase paid ad clicks in Marketo, using query string "?cid=ABC|DEF|data2024|unlock|300x600"

1. Is the below trigger setup correct to capture clicks from knowns?

Trigger-example.jpg

 

 

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SanfordWhiteman
Level 10 - Community Moderator

Re: Tracking Demandbase Paid Advertising in Marketo

No, you should not include the "?".

In general, do not expect query params to be in a particular order, not should you expect there to be only a fixed set of params (others may be added by search engines and ad networks).

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2 REPLIES 2
SanfordWhiteman
Level 10 - Community Moderator

Re: Tracking Demandbase Paid Advertising in Marketo

No, you should not include the "?".

In general, do not expect query params to be in a particular order, not should you expect there to be only a fixed set of params (others may be added by search engines and ad networks).

Ishita_Chawra
Level 3

Re: Tracking Demandbase Paid Advertising in Marketo

@SanfordWhiteman Thank you!

It was also the cookie setting 🙄 that was hindering the data capture in Marketo.