I was hoping I could get some best practices / guidance on how one tracks conversions that do not occur via a Marketo Form. A little more background:
I was hoping someone knew the best way to track/tag users who arrive to the site from a marketing channel (ie: FB ads) and sign up/paid subscribe but do not fill out a demo form, and still correctly attribute them to the marketing program that correlates with their marketing source.
Thanks in advance!
Something important is left out here: how do these direct-to-paid people get into Marketo at all (let aside the attribution)?
Thanks for the response Sanford. So the direct-to-paid people will get into Marketo via the Salesforce Sync.
Whenever a user official signs-up, their data is saved into salesforce via our back-end as a contact. If they subscribe after that, they are assigned an account and an opty by our backend.
Then ideally it's a question of adding them to a synced SFDC campaign, which will automatically place them in the corresponding Marketo program. That is, after you set up the sync, then the routing happens within SFDC (Process Builder/Workflow/Apex, whatever fits) based on the recent source.