I'm using "bulletproof" buttons (Bulletproof email buttons | Campaign Monitor ) in my emails so that they render correctly in Outlook, however, I've noticed that when sent to Outlook the buttons don't have any tracking. I thinks it's because I'm using if mso code. I would put the tracking in manually to each <a> tag but I'm not sure what to put in?
How can I manually add the tracking for each url?
The code for the buttons is here:
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="http://lenovodcgunleashed.com/offers" style="height:40px;v-text-anchor:middle;width:148px;" arcsize="8%" stroke="f" fillcolor="#333333">
<a href="http://lenovodcgunleashed.com/offers" style="font-size: 18px; font-family:'Gotham-bold','Gotham',Arial,sans-serif; font-weight: bold; color: #ffffff; text-decoration: none; display: inline-block; background-color:#333333;border-radius:3px;color:#ffffff;display:inline-block;font-family:sans-serif;font-size:18px;font-weight:bold;line-height:40px;text-align:center;text-decoration:none;width:148px;-webkit-text-size-adjust:none;">Special Offers</a>
The href have the same value, so this is correct. It would be interesting to look at the code of the email you receive in an HTML interface to see whether or not the URL "http://lenovodcgunleashed.com/offers" has been replaced by a Marketo tracked URL in both places.
It may be that Marketo will replace the second one but not the first one, which would explain the fact that the clicks would be tracked on devices such a s gmail or apple, but not on outlook.
AFAIK you can't enable tracking on those VML hrefs (which are non-standard links, not As).
Nor can you actually ever add tracking yourself. You can add the *mkt_tok* token yourself (?mkt_tok=##MKT_TOK##) but that isn't the same thing. mkt_tok enables web activity tracking: not that this isn't important, but it's not email click tracking. And having click tracking work for some clients and not others is bound to be misleading.