Tracking activities in Marketo from Salesloft emails

[awidjaja]

Hi All, 

Our sales team sends email to prospects using Salesloft, is there a way for us to track their activities in Marketo (e.g email click, web visits, etc).  Could we embed a  code in the Salesloft email template that allows to cookie the person who click it? 

[SanfordWhiteman]

There are 2 approaches you can use (they have a lot in common):

1. Make sure the Marketo LP you're sending them to has personalized URLs (pURLs) enabled. Append their Marketo Unique Code field to the URL path. Have a hidden Marketo form on the pURL that submits automatically.
2. Append their Email Address to the query string, preferably Base64-encoded (so it'll look like gibberish to most users). Again, have a hidden form that you can populate and submit automatically.

In both cases, you'll want to name the form clearly, like Hidden Munchkin Associator Form, so you know that it's not the same as your other visible forms.