Tokenizing links hurts interesting moments?

Anonymous
Not applicable

For all emails, my links are tokens set up so that in the email it shows "http://{{TOKEN}}" so that Marketo will register the click. For almost every email I only have one link, one CTA. But my newsletter has multiple links. I just noticed my interesting moments look odd because of this:

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Marketo doesn't add in which link was clicked? Is this normal for tokenized links?

12 REPLIES 12
Nicholas_Manojl
Level 9

I think I saw a thread the other week where someone had gone through and tested the placement of the token inside a URL.

From memory, http://{{my.token}} seemed to produce untrackable results (the token value being "www.xyz.com", whereas if you just put the entire value of the URL inside the token "http://www.xyz.com", then your links will resolve as trackable.

edit: actually I am saying the opposite to what everyone else is saying. Although personally I have never had an issue using the entire URL value inside the token.

Josh_Hill13
Level 10 - Champion Alumni

Tokenized link to trigger flow and track?

there are some other threads, but not sure if you are doing this specifically.

Anonymous
Not applicable

Hi Josh, yes that's exactly what I'm doing. My email has links that say "http://{{TOKEN}}" and so click links are working, but now in Interesting Moments the rest of the token is missing.

I'm guessing that either 1) it's not working as expected - the link URL should save in history, not the actual text from the email OR

2) this is working as expected because my interesting moments are under a different folder system than my programs so it can't read the tokens from another folder.

SanfordWhiteman
Level 10 - Community Moderator

Christina, yes, if the {{my.tokens}} are out of folder/program scope they will not work.  But you should use the {{trigger.tokens}} for IMs.

Anonymous
Not applicable

Sanford Whiteman​, I am using trigger tokens, so that's weird. My flow actually says:

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So using {{trigger.link}} is not pulling in my email token.

SanfordWhiteman
Level 10 - Community Moderator

How about in the individual lead's Activity Log?  Does that show the IM with the value you expect?

Anonymous
Not applicable

Yes, it shows up with the actual URL of the link in the history. Here's an example, you can see that it recorded in the Activity Log correctly:

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SanfordWhiteman
Level 10 - Community Moderator

Christina, couldn't repro this here. The lead's Activity Log and MSI both show the {{trigger.link}}:

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Just a shot in the dark: is it possible that this particular link is cut off display-wise, but actually is "in" MSI? Can you copy-paste the HTML source of the MSI IFRAME for me?

Anonymous
Not applicable

It works for other emails, but not this one. Maybe because it was an A/B test?

Nicholas_Manojl
Level 9

It's definitely being run on a triggered campaign, not a batch campaign?

SanfordWhiteman
Level 10 - Community Moderator

I'm going to look at one of my instances and see if I can repro this. 

Anonymous
Not applicable

Thank you Sanford!!