My internal client is asking if we can do the following:
If we have {{lead.First Name}}, they want to output the salutation as Bonjour {{lead.First Name}}
If we DON'T have {{lead.First Name}}, they want to output the salutation as Cher client.
I'm unaware of a way to run logic for the output of tokens other than the default value, "Cher client".
Bonjour is posing an issue for me.
Any suggestions?
Solved! Go to Solution.
We were able to utilize Dynamic Segment content on both the subject line (by language preference French/English/Default) and on the body copy (by Has First Name/No First Name/Default)
You may be able to use Marketo Formula field. Create a new custom field and have it populated as a formula based on the first name availablility
Rajesh
You'll need to use email scripting to implement this: Email Scripting ยป Marketo Developers โ The first example on that page demonstrates a very similar scenario.
There are definitely ways (as described above) to implement it, buuuut it's probably best practice to just maintain a "Salutation" field for each person (many of our customers do this).
See this thread: Re: France email Dear Madame or Monsieur